Brand Value

Brand value is represented by how much more is a customer willing to pay to buy a competitive product which actually delivers near about the same value propositions to him under the belief that its inherent benefits and value propositions delivered are much more and better than its competitors.

Employer brand is almost similar… how much less / cut in salary and reduction in perks am I willing to accept to take up employment with that dream CO under the belief that it delivers amiable ‘open’ culture, adopts People Centric work approach, will ensure faster career growth and other intrinsic learning opportunities and other work-place benefits.